The new Steam logo was created in 2014 but only appeared on the site in 2016. The black and white palette emphasizes the minimalist composition. Designers used a simple strict sans serif font for the text to not distract attention from the drawn element. The word “STEAM” is written to the right of the main crank. But this is not a simple set of geometric shapes, but cranks and connecting rods – the parts that set the locomotive in motion. The graphic part seems to be something abstract to the uninitiated user: it looks like three circles of different diameters, which are encircled by rings and connected by wide stripes. In March 2002, Valve announced a new product and introduced a graphic and lettering emblem. The first game store icon appeared during the beta testing phase. But initially, Steam was created in 2003 only to update games from Valve automatically. Moreover, this is not only a store but also a social network where you can contact other gamers. The client is available in 28 languages and is adapted to all popular operating systems. Steam is the largest distribution platform for computer games and other content, including movies, anime, soundtracks, and software. At least, this is evidenced by the link of the crank mechanism, which the artists depicted. The Steam logo makes it clear that “steam” is not associated with heating networks but with a steam locomotive. But in reality, the proprietary concept has nothing to do with pipes. It is enough to look at the words used for the names: Valve, steam cloud, steam work. At the same time, Gabe paid great attention to corporate culture because each company’s success depends on it.Īt first glance, it seems that the “pipeline” theme unites all Valve products. Gabe Newell, one of the founders of Valve and Steam, made his dream come true: he created a shopping service where any gamer can create a personal collection of games and transfer them to other users.
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